About Us

The Rose Edit is a considered online only NZ boutique for women + little ones.

Thoughtfully curated fashion, jewellery and everyday pieces, chosen with intention.

Neutral. Timeless. Intentional.

Founded in Waikato, New Zealand, The Rose Edit reflects a calm, slow approach to modern living. Each piece is selected to feel effortless, wearable and lived-in pieces you’ll reach for again and again.

We believe in buying less, choosing well, and creating space for a softer pace of life.

Everything is available to shop online, with new releases introduced slowly and intentionally.

— Kylee x